The answer is simply this: because there is no story associated with the McRib. Sure, you might like it or you might hate it, but there’s no group-fable about the origin of the McRib, its slow ascent from the Barbecue Pit of the all-knowing Ronald McDonald, and its return to that savory underworld to bathe itself in the Sweet River of Semi-Sauce.
Marvel, on the other hand, does enjoy that group-story status. No one is claiming that Cap and Iron Man and the others are really gods (well, maybe a few weirdos at a Comic Con or two), but they are well-known enough and popular enough that they have become an indelible part of our lives. Their stories have permeated our culture, and our beliefs in regard to them define us, at least in a small part. If you doubt this, try posting “Marvel sucks” on a major internet forum and watch the near-genocidal war that begins as the DC vs. Marvel armies mobilize.
So… stories. Remember when I said that they create communities? That’s tremendously important, because it means that they define our friends and our enemies.
Do you know who is an American (or Paraguayan, or Ibo, or anything else)? It’s not really someone who lives in the U.S., or someone who holds a legal citizenship, or any of the political responses – there are exceptions to all of them that make those unworkable as a definition. No, what makes someone an “American” is that that person believes the same stories as the other Americans. They believe this is the greatest country on earth, or we have the greatest freedoms, or our healthcare sucks. They even believe the patently false stories, like that one about George Washington and the Cherry Tree, or that Lincoln wrote the Gettysburg Address on the back of an envelope.
We believe the stories… and anyone who doesn’t isn’t “American.” Anyone who doesn’t isn’t part of our tribe.
Anyone who doesn’t… is a potential enemy.
Sounds awful stark when you put it that way, but it’s true. Beliefs are our most prized possessions, so anyone who shares a different one – or even worse, actively seeks to denigrate or destroy ours – is at best a potential threat, and at worst a current target of attack.
Stories create communities. Stories forge bonds. Stories determine whom we accept, whom we reject; whom we love, and whom we hate. Because the stories are us.
Now here’s the thing, the point of this whole article: the stories are also how we invite others to be a part of us. Think about it – in high school, you gather with your friends and giggle or complain about what the teacher did, what that other kid said, why your parents are bigger jerks than her parents. At work, you gather around the water cooler to gossip. You meet someone new, and immediately you ask, “So what do you do?” or “Where do you go to school?” or any of those questions meant to elicit a story. Then you tell your own story, and now you have a shared set of stories – the creation myth of your own little clique.
How does it relate to “Happy Easter”? It’s because if someone says, “Happy Easter” (or, again, “Diwali” or “Kwanzaa” or “Day of the Festival of the Great Deity of Sesame Street” or anything they view as a religious greeting), they are not saying, “Believe what I believe” – no person, no matter how religious or how naive, believes in conversion-by-greeting.
What they are saying is, “I like you. I value you, either as a friend or just a fellow human with whom I share this world. I want you as a friend, and so I extend my most precious stories to you. You don’t even have to accept the story; the fact that I offered you something valuable and though you did not accept it for your own, you treated it with care and respect, is enough to create our own story, you and I: the moment I said I loved you, and you said you loved me back.”
It is not about forcing a belief on someone – at least for the overwhelming majority of us. It is just about the story of me, and what I see as the story of you, and the possibility of creating the story of us.
I believe in stories. I believe in communities. I believe the best tribes are the most inclusive, and I hope someday all of us will be included in that one Great Tribe of friendship. Not full agreement, not even full peace. But the recognition that we are all brothers and sisters, and fight as we might, we will be family at the end.
So, to you all, I say, “Happy Easter.” Because that is part of my story, and in saying it, I hope that this moment can be the first part of ours.