3) Plug your book (or script, or whatever)!
It does no good to be a highly visible personality on web, screen, and radio, if whenever you appear you smile modestly, rub your toe around on the ground a little, and say “Twarn’t nothin’” without ever mentioning your body of work. The whole point of arranging for interviews on radio, TV, the internet, or at your local bookstore is so that you can showcase two things: 1) yourself, and 2) YOUR WORK.
People may think you are the most scintillating person they have ever heard speak. But they still won’t buy your book if they don’t even know what it is.
CONTINUE TO PART 4