One of a potential reader’s biggest “sell” points is your book description. Sadly, it’s also one of the things that I most often see get mangled by authors. But fear no more! I’m going to give you a quick rundown on the elements you need for great cover copy.
Don’t sell your story by telling it. Sell it by creating a question in readers’ minds, then refusing to answer any questions but simply pointing to where they can buy the book- they’ll know that’s the only way to satisfy their curiosity, and the sales will follow.
When considering self-publishing on Kindle, there are four things you must do (“Must”y writing – get it? Ha!). They are like the mustard on my hot dog: a non-negotiable element. […]