Contents

Marketing Section (141 lessons) 1

Publishing and Technical section (89 lessons) 6

Mindset and Writing Technique section (66 total lessons) 11

Story and the Art and Craft of Writing section (28 lessons) 13

Marketing Section (141 lessons)

MODULE: THE FIRST STEP IN MARKETING

CHAPTER 1: WHY

Lesson 1–Intro

Lesson 2–Understanding Your Audience

Lesson 3–Where IS Your Audience

Lesson 4–Identifying New Growth

CHAPTER 2: HOW

Lesson 1–My Audience Persona

Lesson 2–Audience Research

MODULE: HOW TO BUILD AN AUTHOR MAILING LIST

CHAPTER 1: WHY A MAILING LIST IS CRITICAL

Lesson 1–Intro and Reality Check

Lesson 2–Why Mailing Lists Rock

CHAPTER 2: PRELIMINARY REQUIREMENTS

Lesson 1–CRM

Lesson 2–Email Sequences

Lesson 3–Value Added (Part 1)

Lesson 4–Value Added (Part 2)

Lesson 5–Value Added (Part 3)

Lesson 6–Value Added (Part 4)

CHAPTER 3: BUILDING METHODS (cheap to free)

Lesson 1–Organic (Part 1)

Lesson 2–Organic (Part 2)

Lesson 3–Organic (Part 3)

Lesson 4–Speaking (Part 1)

Lesson 5–Speaking (Part 2)

Lesson 6–Speaking (Part 3)

Lesson 7–Competitions & Giveaways (Part 1)

Lesson 8–Competitions & Giveaways (Part 2)

Lesson 9–Cross-Promo (Part 1)

Lesson 10–Cross-Promo (Part 2)

Lesson 11–Cross-Promo (Part 3)

Lesson 12–Cross-Promo (Part 4)

Lesson 13–Cross-Promo (Part 5)

Lesson 14–Cross-Promo (Part 6)

Lesson 15–Cross-Promo (Part 7)

Lesson 16–Your Website

Lesson 17–Social Media (Part 1)

Lesson 18–Social Media (Part 2)

Lesson 19–Guest Blogs (Part 1)

Lesson 20–Guest Blogs (Part 2)

Lesson 21–Email Signature

Lesson 22–Mention Your List On Interviews

Lesson 23–QR Codes Revisited

CHAPTER 4: BUILDING METHODS (paid)

Lesson 1–Paid Ads–Intro to Paid Ads

Lesson 2–Paid Ads–Preliminary Requirements

Lesson 3–Paid Ads–Campaign Setup

Lesson 4–Paid Ads–Ad Set Setup

Lesson 5–Paid Ads–Ad Setup

Lesson 6–Paid Ads–Image Selection

Lesson 7–Paid Ads–Primary Text

Lesson 8–Paid Ads–Headline and Description

Lesson 9–Paid Ads–Instant Form (Part 1)

Lesson 10–Paid Ads–Instant Form (Part 2) and Downloading

Lesson 11–Supplemental–Ad Images That Work

MODULE: GETTING STARTED WITH AMAZON ADS

CHAPTER 1: INTRO AND SIGNUP

Lesson 1–Intro

Lesson 2–Signing Into Amazon Advertising

Lesson 3–Dashboard Overview

Lesson 4–Different Amazon Ad Types

CHAPTER 2: GETTING STARTED WITH SPONSORED PRODUCTS

Lesson 1–Ad Format and Product Selection

Lesson 2–Product Targeting

CHAPTER 3: KEYWORDS AND CREATIVE

Lesson 1–Keywords and Bid Types

Lesson 2–How Bidding Works

Lesson 3–Negative Keywords

Lesson 4–Ad Creative

CHAPTER 4: BIDDING AND TIMING

Lesson 1–Bidding Strategy

Lesson 2–Scheduling and Launch

Lesson 3–Step-by-Step Overview

MODULE: AMAZON ADS ANALYSIS–ADVANCED

CHAPTER 1: ELEMENTS OVERVIEW

Lesson 1–Introduction to Consistency

Lesson 2–Intro to the Elements

Lesson 3–Additional Elements

CHAPTER 2: ELEMENTS BREAKDOWN

Lesson 1–Keywords

Lesson 2–Ad Copy

Lesson 3–Product Page

Lesson 4–Targeting

Lesson 5–Strategy, Placement, and Outside Sources

CHAPTER 3: MONITORING

Lesson 1–Monitoring Sales and KENP

Lesson 2–Monitoring Metrics Overview

Lesson 3–Monitoring Sales, Spend, and KENP

Lesson 4–Monitoring ACoS

Lesson 5–Monitoring CTR

Lesson 6–Monitoring CVR

CHAPTER 4: CONTINUOUS TWEAKING

Lesson 1–Tweaking (Optimizing)

Lesson 2–Budget Rules

Lesson 3–Weekly Schedule

Lesson 4–Weekly Schedule (Expanded)

MODULE: GETTING STARTED WITH FACEBOOK ADS

CHAPTER 1: CAMPAIGNS

Lesson 1–Introduction

Lesson 2–Ad Hierarchy

Lesson 3–Buying Type

Lesson 4–Campaign Ad Objectives

Lesson 5–Campaign Naming

Lesson 6–Special Ad Categories

Lesson 7–Campaign details

Lesson 8–AB Test

Lesson 9–Campaign budget

Lesson 10–Campaign bid strategy

CHAPTER 2: AD SETS

Lesson 1–Ad set name

Lesson 2–Conversion

Lesson 3–Performance Goal

Lesson 4–Dynamic creative

Lesson 5–Budget & Schedule

Lesson 6–Audience Creation

Lesson 7–Audience–Detailed Targeting

Lesson 8–Audience–Narrowing

Lesson 9–Placements

Lesson 10–Brand Safety

Lesson 11–Ad name

Lesson 12–Identity part 1

Lesson 13–Identity part 2

CHAPTER 3: ADS

Lesson 1–Ad setup

Lesson 2–Format

Lesson 3–Ad creative

Lesson 4–Optimize creative

Lesson 5–Ad Copy

Lesson 6–Browser Add-ons

Lesson 7–CTA

Lesson 8–Tracking

Lesson 9–Conclusion

MODULE: ANALYZING AND IMPROVING YOUR FACEBOOK ADS

CHAPTER 1: GETTING STARTED

Lesson 1–Dashboard and Data Sets

Lesson 2–Focus on Metrics

Lesson 3–Mindset Matters

CHAPTER 2: HIGH COST CAUSES

Lesson 1–High Cost, Low ROAS

Lesson 2–Low ROAS Cause 1

Lesson 3–Low ROAS Cause 2

Lesson 4–Lookalike Audiences

CHAPTER 3: CREATIVE ISSUES

Lesson 1–Ad Copy

Lesson 2–Ad Image

CHAPTER 4: COMMON MISTAKES

Lesson 1–Focusing on Vanity

Lesson 2–Failure to Analyze

Lesson 3–Not Allowing Time

Lesson 4–Trying to Get Everyone

Lesson 5–More on A/B Testing

Lesson 6–Conclusion

MODULE: HOW TO SELL IN PERSON

CHAPTER 1: THE NECESSITIES

Lesson 1–Attitude

Lesson 2–Location

Lesson 3–Skills overview

Lesson 4–Ability to Speak

Lesson 5–Your Pitch

Lesson 6–Product

Lesson 7–That Thing on Your Face

CHAPTER 2: THE EXTRAS

Lesson 1–Kindness-The Sequel

Lesson 2–Willingness to Chat

Lesson 3–Compound Your Interest

CHAPTER 3: THE SCRIPT

Lesson 1–Hi!

Lesson 2–Like to Read? NO!

Lesson 3–What is Your Interest?

Lesson 4–Don’t Downsell!

Lesson 5–Conclusion

END

Publishing and Technical section (89 lessons)

MODULE: MAKE A GREAT-LOOKING E-BOOK EASILY

CHAPTER 1: Introduction

Lesson 1–Intro and Mindset

Lesson 2–A Free Option

CHAPTER 2: Jutoh

Lesson 1–Getting Started with Jutoh

Lesson 2–Why You Should Integrate Jutoh

Lesson 3–Set-up and Metadata

CHAPTER 3: Importing

Lesson 1–Importing

Lesson 2–Importing Your Chapter Breaks

Lesson 3–Importing Your Cover

CHAPTER 4: Exporting and Cleanup

Lesson 1–Cleaning Up Your Ebook

Lesson 2–Export to Epub and Check the Error Log

Lesson 3–Run a Final Check With Kindle Previewer

Lesson 4–Final

MODULE: ALL ABOUT YOUR BOOK COVER

CHAPTER 1: Why It Matters

Lesson 1–Intro

Lesson 2–What A Great Book Cover IS

Lesson 3–What A Great Book Cover DOES

CHAPTER 2: Getting Started

Lesson 1–What You’ll Need

Lesson 2–Goals

Lesson 3–Reality Check

CHAPTER 3: Elements of a Cover

Lesson 1–Front Cover

Lesson 2–Spine

Lesson 3–Back Cover (part 1)

Lesson 4–Back Cover (Part 2)

Lesson 5–Who Cares?

MODULE: ALL ABOUT YOUR BOOK COVER (TECHNICAL STUFF)

CHAPTER 1: Boring but Important

Lesson 1–Intro

Lesson 2–Dimensions & Resolutions

Lesson 3–Resolution, Bleed, and Trim Area

Lesson 4–File Types and Formats (part 1)

Lesson 5–File Types and Formats (part 2)

Lesson 6–Color Modes

Lesson 7–Conclusion

MODULE: UNDERSTANDING YOUR (BOOK COVER) MARKET

CHAPTER 1: Preliminary Considerations

Lesson 1–Intro

Lesson 2–Color Schemes & Mood

CHAPTER 2: Genre Conventions

Lesson 1–Identifying Genre Conventions

Lesson 2–Romance

Lesson 3–Thriller/Mystery

Lesson 4–Science Fiction

Lesson 5–Fantasy

Lesson 6–Horror

Lesson 7–Historical Fiction

Lesson 8–Non-Fiction (Self-Help)

CHAPTER 3: General Matters

Lesson 1–Breaking the Mold

Lesson 2–Conclusion

MODULE: FINDING MEDIA (FOR BOOK COVERS)

CHAPTER 1: Intro and Terms

Lesson 1–Intro

Lesson 2–Definitions and Types

CHAPTER 2: Breakdown of Types and Licensing

Lesson 1–Stock Images

Lesson 2–Image Licenses

Lesson 3–Custom Images

Lesson 4–Decision-Making Criteria

Lesson 5–Free Images (Creative Commons)

Lesson 6–Free Images (Public Domain)

CHAPTER 3: Legal Stuff

Lesson 1–Legal Considerations

Lesson 2–Legal Damages

Lesson 3–Legal Compliance

CHAPTER 4: AI Considerations

Lesson 1–AI Art

Lesson 2–Unique Considerations for AI Art

Lesson 3–Best Practices for AI Art

Lesson 4–Conclusion

MODULE: SELECTING THE RIGHT MEDIA (FOR YOUR BOOK COVER)

CHAPTER 1: Intro and Terms

Lesson 1–Intro

Lesson 2–Basic Graphic Design Terms

Lesson 3–Scale

Lesson 4–Perspective

Lesson 5–Horizon

Lesson 6–Image Resolution and Clarity

CHAPTER 2: Light and Grain

Lesson 1–Grain

Lesson 2–Grading

Lesson 3–Light Source (part 1)

Lesson 4–Light Source (part 2)

CHAPTER 3: Composition and Compatibility

Lesson 1–Composition

Lesson 2–Composition: Balance

Lesson 3–Composition: The Rule of Thirds (Duplicate removed)

Lesson 4–Composition: Contrast

Lesson 5–Composition: Problems Illustrated

Lesson 6–Focal Point(s)

CHAPTER 4: Typography and Consistency

Lesson 1–Typography

Lesson 2–Typography: Problems Illustrated

Lesson 3–Theme Consistency

Lesson 4–Conclusion

MODULE: GETTING STARTED WITH AMAZON KDP

CHAPTER 1: Signing Up for KDP

Lesson 1–Intro

Lesson 2–Signing Up With KDP

Lesson 3–Your Author/Publisher Info

Lesson 4–Bank Info

Lesson 5–Tax Info–US Only

CHAPTER 2: Your Book Information

Lesson 1–Your KDP Bookshelf

Lesson 2–Create and Title

Lesson 3–Prelim Book Info

Lesson 4–Description Categories and Keywords

Lesson 5–Release Date

CHAPTER 3: Uploading

Lesson 1–Uploading the Book and Cover

Lesson 2–Previews and ISBNs

Lesson 3–KDP Select

CHAPTER 4: Pricing

Lesson 1–Marketplaces

Lesson 2–Pricing and Conclusion

MODULE: ISBNS–WHAT, WHY, AND HOW

CHAPTER 1: Getting Started with Bowker

Lesson 1–Step-by-step guide

Lesson 2–To Price or Not to Price

MODULE: 30 DAYS TO A GREAT BOOK LAUNCH

CHAPTER 1: Mission Control

Lesson 1–Introduction

Lesson 2–We’re a Spaceship!

Lesson 3–Registering Your Work

Lesson 4–T-Minus 30.1–Goodreads

Lesson 5–T-Minus 30.2–Shareable Copies

Lesson 6–T-Minus 30.3–Advance Copies

Lesson 7–T-Minus 30.4–Amendments

CHAPTER 2: Media Blitz!

Lesson 1–T-Minus 29–Ads and Promos

Lesson 2–T-Minus 28–Cover Reveal

Lesson 3–T-Minus 25–Book Bloggers

Lesson 4–T-Minus 21–Launch Contest Tease

CHAPTER 3: The Long Haul

Lesson 1–T-Minus 18–Follow-ups

Lesson 2–T-Minus 15–Check Your Team

Lesson 3–T-Minus 14–Drug-Dealing Tactics FTW!

Lesson 4–T-Minus 13–Trailer Trash

CHAPTER 4: The Final Countdown

Lesson 1–T-Minus 7–Finalize

Lesson 2–T-Minus 3(2)–Excitement

Lesson 3–T-Minus 1–Soft Launch

Lesson 4–Ignition! (aka Launch Day)

Lesson 5–The Day After

CHAPTER 5: Bonus Materials

Lesson 1–MbC’s Magic Timeline Calculator

Mindset and Writing Technique section (66 total lessons)

MODULE: BEFORE YOU BEGIN YOUR CAREER

CHAPTER 1: Before You Begin

Lesson 1–Introduction

Lesson 2–Overview

CHAPTER 2: Personal Relationships

Lesson 1–Overview

Lesson 2–Why You NEED Personal Support

Lesson 3–Business Benefits

Lesson 4–Cultivate and Nurture

Lesson 5–Mental Health Perspective

Lesson 6–The Author Journey

MODULE: BUSINESS RELATIONSHIPS

CHAPTER 1: Business Relationships

Lesson 1–Overview

Lesson 2–Benefits of Business Relationships (part 1)

Lesson 3–Benefits of Business Relationships (part 2)

Lesson 4–Defining “Success” in Relationships

Lesson 5–Creating Business Relationships (Part 1)

Lesson 6–Creating Business Relationships (Part 2)

MODULE: ATTITUDES

CHAPTER 1: Attitudes

Lesson 1–Intro

Lesson 2–The Business of Kindness (Part 1)

Lesson 3–The Business of Kindness (Part 2)

Lesson 4–Professionalism (Part 1)

Lesson 5–Professionalism (Part 2)

Lesson 6–Dealing With Negative Feedback

Lesson 7–Conclusion

MODULE: COMING UP WITH THE IDEA

CHAPTER 1: Concept Fundamentals

Lesson 1–Intro

Lesson 2–Overview

Lesson 3–Start With Questions (part 1)

Lesson 4–Start With Questions (part 2)

Lesson 5–From Broad to Specific

Lesson 6–Ensure Originality

CHAPTER 2: High Concept Thinking

Lesson 1–High Concept Thinking

Lesson 2–High Concept Defined

Lesson 3–Universality

Lesson 4–Conflict

Lesson 5–Accessibility and Relatability

Lesson 6–Market Intuition

Lesson 7–Emotional Core

Lesson 8–Visual Imagery

CHAPTER 3: Remember The Audience

Lesson 1–Audience-Centric Approach

MODULE: The Best Writing Advice I Ever Got

CHAPTER 1: Let’s Dive In

Lesson 1–The Advice

Lesson 2–Invest Carefully

Lesson 3–Sometimes It’s Good To Splurge

Lesson 4–We Are Fiduciaries

Lesson 5–Final Thoughts

Lesson 6–$1,000 Exercises

MODULE: How To Get Rid Of Writers Block

CHAPTER 1: Define

Lesson 1–Intro to the three Ds

Lesson 2–Define Writing Is Not Typing

Lesson 3–Define The Crap Bird

Lesson 4–Define Wrap-up

CHAPTER 2: Diagnose

Lesson 1–Diagnose Is This Writers Block?

Lesson 2–Diagnose Allow Your Humanity

CHAPTER 3: Deconstruct

Lesson 1–Deconstruct Intro

Lesson 2–Deconstruct Write Ridiculously

Lesson 3–Deconstruct In-story Strategies

Lesson 4–Conclusion

MODULE: My Brain Hack for Increased Creativity

CHAPTER 1: Brain Hack

Lesson 1–Intro

Lesson 2–What I Do

Lesson 3–The Deets

Lesson 4–Why It Works (part 1)

Lesson 5–Why It Works (part 2)

Lesson 6–Why It Works (part 3)

MODULE: The Writer Mindset

CHAPTER 1: The Two Rules You Must Not Break

Lesson 1–Intro to the Two Rules You Cannot Break

Lesson 2–Bore Me and Die

Lesson 3–Confuse Me and Lose Me

Lesson 4–The Third Rule

CHAPTER 2: Ten Steps to Overnight Success

Lesson 1–Intro and Reality Checks

Lesson 2–Rule 1 Write

Lesson 3–Rule 2 Get Involved in Marketing

Lesson 4–Rule 3 Plug Your Work

Lesson 5–Rule 4 Make Connections

Lesson 6–Rule 5 Improve But Don’t Overstudy

Lesson 7–Rule 6 Be Clear And Be Exciting

Lesson 8–Rule 7 Be Interesting And Interested

Lesson 9–Rule 8 You’re On A Big Game Hunt

Lesson 10–Rule 9 Play Nice

Lesson 11–Rule 10 You Cannot Fail Unless

Lesson 12–Final Thoughts On The Ten Steps

Story and the Art and Craft of Writing section (28 lessons)

MODULE: INTRODUCTION TO STORY AND THE ART AND CRAFT OF WRITING

CHAPTER 1: Introduction

Lesson 1–Introduction

MODULE: ORIGINS (OF STORY AND YOU)

CHAPTER 1: Origins

Lesson 1–The Origins of Story

Lesson 2–Origins Continued (and Story Basics)

Lesson 3–Do You Have What It Takes?

MODULE: FOUNDATIONS

CHAPTER 1: Foundations

Lesson 1–Oogah Boogah! (Critical Clarity)

Lesson 2–Poetry in Prose

Lesson 3–What Good Stories Have in Common

MODULE: STRUCTURE AND BASICS

CHAPTER 1: Structure and Basics

Lesson 1–Know Your Audience

Lesson 2–Story Structure–It All Starts With A Wish

Lesson 3–Temporality

Lesson 4–Character

Lesson 5–Dialogue

Lesson 6–Conflict

Lesson 7–Setting

Lesson 8–Scene

MODULE: GENRE

CHAPTER 1: Genre

Lesson 1–Genre

Lesson 2–Suspense

Lesson 3–Horror and Comedy

Lesson 4–Mystery

Lesson 5–Romance

Lesson 6–Sci-fi and Fantasy

MODULE: ADVANCED TECHNIQUES AND THEORY

CHAPTER 1: Advanced Techniques and Theory

Lesson 1–Theme

Lesson 2–Senses in Storytelling

Lesson 3–Modes of Storytelling

Lesson 4–The LIE of Writer’s Block

MODULE: BUSINESS CONSIDERATIONS

CHAPTER 1: Business Considerations

Lesson 1–Epub vs Tradpub

Lesson 2–Contracts for Fools (and Writers)

MODULE: CONCLUSION

CHAPTER 1: Conclusion

Lesson 1–Story and the Art and Craft of Writing: Conclusion