**HOW TO SELL YOUR BOOKS IN PERSON (without feeling like you’re selling)**

MODULE: THE NECESSITIES

CHAPTER 1: The Essentials

Lesson 1–Attitude

Lesson 2–Location

Lesson 3–Skills Overview

Lesson 4–Ability to Speak

Lesson 5–Your Pitch

Lesson 6–Product

Lesson 7–That Thing on Your Face

MODULE: THE EXTRAS

CHAPTER 1: Beyond the Basics

Lesson 1–Kindness-The Sequel

Lesson 2–Willingness to Chat

Lesson 3–Compound Your Interest

MODULE: THE SCRIPT

CHAPTER 1: Scripting Success

Lesson 1–The Easy Open

Lesson 2–Interest Gauging

Lesson 3–Offer of Assistance

Lesson 4–Don’t Downsell!

Lesson 5–Conclusion

**How to Publish Your Book on Amazon**

MODULE: GETTING STARTED WITH AMAZON KDP

CHAPTER 1: Introduction

Lesson 1–Intro

Lesson 2–Signing Up With KDP

Lesson 3–Your Author/Publisher Info

Lesson 4–Bank Info

Lesson 5–Tax Info (US Only)

Lesson 6–Your KDP Bookshelf

Lesson 7–Create and Title

Lesson 8–Prelim Book Info

Lesson 9–Description Categories and Keywords

Lesson 10–Release Date

MODULE: UPLOADING

CHAPTER 1: Uploading Your Work

Lesson 1–Uploading the Book and Cover

Lesson 2–Previews and ISBNs

MODULE: PRICING

CHAPTER 1: Pricing Strategies

Lesson 1–KDP Select

Lesson 2–Marketplaces

Lesson 3–Pricing and Conclusion

**How to Analyze and Improve Your Amazon Book Ads**

MODULE: INTRODUCTION

CHAPTER 1: Getting Started

Lesson 1–Introduction to Consistency

Lesson 2–Intro to the Elements

Lesson 3–Additional Elements

MODULE: ELEMENTS BREAKDOWN

CHAPTER 1: Deep Dive into Elements

Lesson 1–Keywords

Lesson 1.1–Amazon’s Search Bar

Lesson 1.2–Google Keyword Planner

Lesson 2–Ad Copy

Lesson 3–Product Page

Lesson 4–Targeting

Lesson 5–Strategy, Placement, and Outside Sources

MODULE: MONITORING

CHAPTER 1: Keeping Track

Lesson 1–Monitoring Sales and KENP

Lesson 2–Monitoring Metrics Overview

Lesson 3–Monitoring Sales, Spend, and KENP

Lesson 4–Monitoring ACoS

Lesson 5–Monitoring CTR

Lesson 6–Monitoring CVR

MODULE: CONTINUOUS TWEAKING

CHAPTER 1: Optimization

Lesson 1–Tweaking (Optimizing)

Lesson 2–Budget Rules

Lesson 3–Weekly Schedule

Lesson 4–Expanded Weekly Schedule

**How to Analyze and Improve Your Facebook Ads**

MODULE: GETTING STARTED

CHAPTER 1: Foundations

Lesson 1–Dashboard and Data Sets

Lesson 2–Focus on Metrics

Lesson 3–Mindset Matters

MODULE: HIGH COST CAUSES

CHAPTER 1: Diagnosing High Costs

Lesson 1–High Cost, Low ROAS

Lesson 2–Low ROAS Cause 1

Lesson 3–Low ROAS Cause 2

Lesson 4–Lookalike Audiences

MODULE: CREATIVE ISSUES

CHAPTER 1: Creative Solutions

Lesson 1–Ad Copy

Lesson 2–Ad Image

MODULE: COMMON MISTAKES

CHAPTER 1: Avoiding Pitfalls

Lesson 1–Focusing on Vanity

Lesson 2–Failure to Analyze

Lesson 3–Not Allowing Time

Lesson 4–Trying to Get Everyone

Lesson 5–More on A/B Testing

Lesson 6–Conclusion

**How to Create Facebook Ads for Your Book**

MODULE: FACEBOOK ADS BASICS

CHAPTER 1: The Basics

Lesson 1–Introduction

Lesson 2–Ad Hierarchy

Lesson 3–Buying Type

Lesson 4–Campaign Ad Objectives

Lesson 5–Campaign Naming

Lesson 6–Special Ad Categories

Lesson 7–Campaign Details

Lesson 8–AB Test

Lesson 9–Campaign Budget

Lesson 10–Campaign Bid Strategy

MODULE: AD SET

CHAPTER 1: Ad Set Details

Lesson 1–Ad Set Name

Lesson 2–Conversion

Lesson 3–Performance Goal

Lesson 4–Dynamic Creative

Lesson 5–Budget & Schedule

Lesson 6–Audience Creation

Lesson 7–Audience–Detailed Targeting

Lesson 8–Audience–Narrowing

Lesson 9–Placements

Lesson 10–Brand Safety

Lesson 11–Ad Name

Lesson 12–Identity Part 1

Lesson 13–Identity Part 2

Lesson 14–Ad Setup

Lesson 15–Format

Lesson 16–Ad Creative

Lesson 17–Optimize Creative

Lesson 18–Ad Copy

Lesson 19–Browser Add-ons

Lesson 20–CTA

Lesson 21–Tracking

Lesson 22–Conclusion

**How To Beat Writer’s Block (forever!)**

MODULE: PREVIEW

CHAPTER 1: Overcoming Writer’s Block

Lesson 1–Intro to the Three Ds

Lesson 2–Define

Lesson 3–Kill Your Crap Bird

Lesson 4–Wrap-Up On The First D

Lesson 5–The Next D

Lesson 6–Be Human

Lesson 7–The Third D

Lesson 8–Ridiculous!

Lesson 9–In-story Strategies

Lesson 10–Final Thoughts On Writer’s Block

MODULE: NOW KEEP THE IDEAS FLOWING

CHAPTER 1: Continuous Creativity

Lesson 1–Intro To Hacking

Lesson 2–What I Do

Lesson 3–The Deets

Lesson 4–Why It Works (Part 1)

Lesson 5–Why It Works (Part 2)

Lesson 6–Why It Works (Part 3)

**How To Come Up With A Bestselling Book Idea**

MODULE: FUNDAMENTALS OF A BESTSELLING CONCEPT

CHAPTER 1: Conceptual Foundations

Lesson 1–Intro

Lesson 2–Overview

Lesson 3–Asking The Right Questions

Lesson 4–Asking The Right Questions (Part 2)

Lesson 5–Narrowing Down The Concept

Lesson 6–Originality

MODULE: HIGH CONCEPT THINKING

CHAPTER 1: Elevating Your Concept

Lesson 1–High Concept Thinking

Lesson 2–High Concept Definitions

Lesson 3–High Concept For All

Lesson 4–High Conflict

Lesson 5–Do You Feel Me?

Lesson 6–Intuition

Lesson 7–Don’t Make Me Cry!

Lesson 8–Do You See What I See?

MODULE: REMEMBER WHO YOU’RE DOING THIS FOR

CHAPTER 1: Audience Focus

Lesson 1–The Right Focus

**How To Target The Right Audience With An Audience Persona**

MODULE: WHY?

CHAPTER 1: Understanding Your Audience

Lesson 1–Intro

Lesson 2–Understanding Your Audience

Lesson 3

–Where IS Your Audience

Lesson 4–Identifying New Growth

MODULE: HOW?

CHAPTER 1: Creating Your Persona

Lesson 1–My Audience Persona

Lesson 2–Audience Research

**How to Create Amazon Ads for Your Book**

MODULE: INTRO & SIGNUP

CHAPTER 1: Getting Started

Lesson 1–Intro

Lesson 2–Signing Into Amazon Advertising

Lesson 3–Dashboard Overview

Lesson 4–Different Amazon Ad Types

MODULE: GETTING STARTED WITH SPONSORED PRODUCT ADS

CHAPTER 1: Sponsored Product Ads

Lesson 1–Ad Format and Product Selection

Lesson 2–Product Targeting

MODULE: KEYWORDS AND CREATIVE

CHAPTER 1: Keywords and Creativity

Lesson 1–Keywords and Bid Types

Lesson 2–How Bidding Works

Lesson 3–Negative Keywords

Lesson 4–Ad Creative

MODULE: BIDDING AND TIMING

CHAPTER 1: Strategy and Scheduling

Lesson 1–Bidding Strategy

Lesson 2–Scheduling and Launch

Lesson 3–Step-by-Step Overview (part 1)

Lesson 4–Step-by-Step Overview (part 2)

**How To Build An Author Mailing List–0 To 10,000 In Under Six Months–And To 30,000 In Less Than A Year!!**

MODULE: WHY A MAILING LIST IS CRITICAL

CHAPTER 1: The Importance of Mailing Lists

Lesson 1–Intro and Reality Check

Lesson 2–Why Mailing Lists Rock

MODULE: PRELIMINARY REQUIREMENTS

CHAPTER 1: Getting Ready

Lesson 1–CRM

Lesson 2–Emails

Lesson 3–Value Added (Part 1)

Lesson 4–Value Added (Part 2)

Lesson 5–Value Added (Part 3)

Lesson 6–Value Added (Part 4)

MODULE: BUILDING METHODS (cheap to free)

CHAPTER 1: Organic Growth

Lesson 1–Organic (Part 1)

Lesson 2–Organic (Part 2)

Lesson 3–Organic (Part 3)

Lesson 4–Speaking (Part 1)

Lesson 5–Speaking (Part 2)

Lesson 6–Speaking (Part 3)

Lesson 7–Gamify!

Lesson 8–Gamify! (Part 2)

Lesson 9–Cross-Promo (Part 1)

Lesson 10–Cross-Promo (Part 2)

Lesson 11–Cross-Promo (Part 3)

Lesson 12–Cross-Promo (Part 4)

Lesson 13–Cross-Promo (Part 5)

Lesson 14–Cross-Promo (Part 6)

Lesson 15–Cross-Promo (Part 7)

Lesson 16–Your Website

Lesson 17–Social Media (Part 1)

Lesson 18–Social Media (Part 2)

Lesson 19–Be Their Guest…(Part 1)

Lesson 20–Be Their Guest… (Part 2)

Lesson 21–Your Signature

Lesson 22–Mention It!

Lesson 23–Let’s Revisit Codes (But Not Just Any Kind)

MODULE: BUILDING METHODS (Paid)

CHAPTER 1: Paid Expansion

Lesson 1–Paid Ads–Intro to Paid Ads

Lesson 2–Paid Ads–Preliminary Requirements

Lesson 3–Paid Ads–Campaign Setup

Lesson 4–Paid Ads–Ad Set

Lesson 5–Paid Ads–Ad Setup

Lesson 6–Paid Ads–Image Selection

Lesson 7–Paid Ads–Primary Text

Lesson 8–Paid Ads–Headline and Description

Lesson 9–Paid Ads–Instant Form (Part 1)

Lesson 10–Paid Ads–Instant Form (Part 2) and Downloading

**30 Days To Your Best Book Launch**

MODULE: MISSION CONTROL

CHAPTER 1: Launch Preparation

Lesson 1–Introduction

Lesson 2–T-Minus 30.1

Lesson 3–T-Minus 30.2

Lesson 4–T-Minus 30.3

Lesson 5–T-Minus 30.4

MODULE: MEDIA BLITZ

CHAPTER 1: Publicity Push

Lesson 1–T-Minus 29

Lesson 2–T-Minus 28: Cover Reveal

Lesson 3–T-Minus 25

Lesson 4–T-Minus 21

MODULE: THE LONG HAUL

CHAPTER 1: Sustaining Momentum

Lesson 1–T-Minus 18

Lesson 2–T-Minus 15

Lesson 3–T-Minus 14: Drug-Dealing Tactics FTW!

Lesson 4–T-Minus 13

MODULE: THE FINAL COUNTDOWN

CHAPTER 1: Launch Week

Lesson 1–T-Minus 7

Lesson 2–T-Minus 3(2)

Lesson 3–T-Minus 1

Lesson 4–Ignition!

Lesson 5–The Day After

MODULE: BONUS MATERIALS

CHAPTER 1: Additional Resources

Lesson 1–MbC’s Magic Calculator

**Story and the Art and Craft of Writing**

MODULE: INTRODUCTION

CHAPTER 1: Welcome

Lesson 1–Introduction

MODULE: THE ORIGINS OF STORY

CHAPTER 1: The Beginnings

Lesson 1–The Origins of Story

Lesson 2–Origins Continued & Story Basics

Lesson 3–Do You Have What It Takes to be a “Real” Writer?

MODULE: PRINCIPLES OF STORYTELLING

CHAPTER 1: Storytelling Essentials

Lesson 1–Oogah Boogah: Critical Clarity

Lesson 2–Poetry in Prose

Lesson 3–What Good Stories Have in Common

Lesson 4–Know Your Audience

MODULE: STORY STRUCTURE

CHAPTER 1: Building Your Story

Lesson 1–It All Starts With a Wish

Lesson 2–Temporality: When the Heck am I?

Lesson 3–Character: Saying Everything With Nothing

Lesson 4–Dialogue: Helpful Hints

Lesson 5–Conflict: Can’t We All Just Not Get Along?

Lesson 6–Setting in Story

Lesson 7–Scene: The Basic Building Block

MODULE: GENRE EXPLORATION

CHAPTER 1: Genre Deep Dive

Lesson 1–What is This “Genre” Thing?

Lesson 2–The Suspense is Killing Me!

Lesson 3–Horror and Comedy: We Die Laughing

Lesson 4–Mystery: A Little Bit Backwards

Lesson 5–Romance: Literary Hook-ups

Lesson 6–Sci-fi and Fantasy: Lasers and Dragons and Singing, Oh My!

MODULE: ADVANCED CONCEPTS

CHAPTER 1: Beyond the Basics

Lesson 1–Theme (Whatever THAT is)

Lesson 2–Senses in Storytelling: When it’s Good to Stink

Lesson 3–Modes of Storytelling

Lesson 4–The LIE of Writer’s Block

MODULE: PUBLISHING PATHS

CHAPTER 1: Choosing Your Path

Lesson 1–Differences Between Trad-pub and E-pub

Lesson 2–Contracts for Fools and Writers

MODULE: CONCLUSION

CHAPTER 1: Moving Forward

Lesson 1–Go Forth and Write